BanooHealth

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Role: Lead UX Researcher (Volunteer)
Timeline: November–December 2025

At a Glance

I led foundational research for a women's health platform serving Afghan immigrant and refugee communities. My work transformed the team's approach from assumption-driven development to evidence-based, trauma-informed design—pausing MVP development to prevent potential user harm and regulatory risk.

The Problem

An early-stage health initiative wanted to build quickly, but lacked primary understanding of their target users. Building without this foundation risked:

  • Low adoption or user harm
  • Cultural insensitivity
  • Regulatory violations
  • Misalignment with actual needs

My Approach

Designed a lean, ethically rigorous research strategy prioritizing:

  • Trauma-informed methods
  • Community trust-building
  • Legal & safety constraints
  • User segmentation by migration stage

Research Activities

  • Secondary research: Analyzed existing studies to identify gaps in knowledge about immigrant healthcare access and stigma
  • Qualitative interviews (planned): Designed interview protocols to understand health-seeking behavior and trust boundaries
  • Community partnerships: Validated recruitment pathways and shifted stakeholder assumptions about research feasibility
  • Stakeholder interviews: Separated belief from evidence and surfaced critical misalignments early

Key Insights

Privacy as Foundation

Anonymity and trust aren't features—they're prerequisites. Any traceable system would fail to reach users.

Segmentation Essential

Needs vary dramatically by migration stage. A single user profile would erase critical differences.

Guided Communication

Clinical language creates barriers. Gentle, structured guidance without medical jargon felt safer.

Legal Clarity Required

Building without defined legal boundaries posed real risk to users and the organization.

Impact

Critical Decision

Paused primary interviews until IRB-aligned safety protocols were established—an intentional design decision that prioritized participant protection over momentum and set a precedent for ethical rigor.

  • Paused MVP development to prevent assumption-driven building
  • Established research roadmap as foundation for all future work
  • Defined user segments based on migration context, not assumptions
  • Identified legal risks before building, preventing regulatory violations
  • Shifted team culture from speed-driven to ethics-led design

Key Takeaway

In sensitive domains, advocacy is part of research. My role required slowing the organization down when speed posed risk—challenging assumptions, naming gaps early, and holding firm on ethical standards. The most important research sometimes means knowing when not to build yet.